There hasn’t been a post for a little while now and the main reason is that I have learnt that having separate blog providing links to our main website may not in fact be a good idea.
According to a very knowledgeable SEO advisor I spoke to around a month ago, Google may consider a third party site (albeit one transparently written by the business themselves) providing so many links to our website as “suspicious”. In the future this could even lead to penalisations which might have a sizeable negative impact on our web traffic.
The correct way to do it apparently is to set up an “in house” blog on our website, which is what I am going to look at next. In the meantime there may be a few more posts on here while the transfer is completed. Especially as we may also decide to move to a different web provider – but that’s another story!