SEO Shenanigans

Ok I admit it. This blog was basically started as I was told that we needed it for SEO reasons. The fact that I’m posting this on the blog proves how few potential customers for Comaco that I actually expect to read this.

The problem we have this is a small business and we do not have vast amounts of money to invest in building our online profile. I recently met some very nice SEO people who quoted me a small fortune to pimp things up on the web. I’m sure they could have achieved some positive results but the total cost would probably have ended up rivalling our annual budget for new stock.

Consequently I am stuck again with trying to make sense of webmaster double speak and doing what I can on my own. For example here is part of a comment someone has just sent regarding an earlier blog post

I noticed that your On-Page SEO is is missing a few factors, for one you do not use all three H tags in your post, also I notice that you are not using bold or italics properly in your SEO optimization. On-Page SEO means more now than ever since the new Google update: Panda. No longer are backlinks and simply pinging or sending out a RSS feed the key to getting Google PageRank or Alexa Rankings, You now NEED On-Page SEO. So what is good On-Page SEO?First your keyword must appear in the title.Then it must appear in the URL.You have to optimize your keyword and make sure that it has a nice keyword density of 3-5% in your article with relevant LSI (Latent Semantic Indexing). Then you should spread all H1,H2,H3 tags in your article…

I’m sure this will mean something to many potential readers, but personally it makes me want to throw my hands up in horror and go back to quill and ink. Latent Semantic Indexing for goodness sake! Isn’t life just too short? Oh well…

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